Demi Lovato's makeover from pop star to rock singer has stirred controversy. In mid-January 2023, a poster promoting Lovato's latest album, Holy Fvck, was banned in Britain following complaints.

Lovato, who uses they/them pronouns, reinvented their public persona in 2022 in line with the musical timbre of Holy Fvck. Lovato's new look was dark: black hair, spikey clothes, and sharp accessories to match the grittier sounds on Holy Fvck.

Your Highsnobiety privacy settings have blocked this YouTube video.

Songs were soundtracked with radio-friendly hard rock instrumentation intended to mirror Lovato's raw, personal lyrics.

It was a moody turn with religious undertones, reflected in the album art for Holy Fvck, which saw Lovato strapped in bondage-style leather, poised atop a faux-stained cross-shaped pillow.

Similar imagery appeared on corresponding Holy Fvck merchandise and informed the costumes that Lovato wore on the Holy Fvck tour and recent concert performances.

Your Highsnobiety privacy settings have blocked this Instagram post.

When the provocative imagery was released to the public in August 2022, it was shared across the world through social media and advertisements, including a series of posters pasted across London.

After receiving four complaints from the public, Britain's Advertising Standards Authority (ASA) issued a report report calling the Holy Fvck posters offensive and banning them from the country.

“We considered that the image of Ms Lovato bound up in a bondage-style outfit whilst lying on a mattress shaped like a crucifix... together with the reference to ‘holy fvck’... was likely to cause serious offence to Christians,” said the ASA.

Your Highsnobiety privacy settings have blocked this Instagram post.

Polydor Records, Lovato's record label, disputed the assertations.

Lovato — themselves no stranger to strange spiritual controversy — is merely the latest example of Christianity-centric concerns.

Mere months ago, Balenciaga's child ad scandal had commentators up in arms over a perceived bondage/grooming scare while Addison Rae triggered controversy by wearing a "Holy Spirit" bikini in an advertisement.

We Recommend
  • Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know
    • Style
  • Behind The Scenes: A Brief History Of Costume Design From Cinema To TV Shows
    • Style
  • Jude Bellingham & Zizou Are Y-3's Los Blancos Poster Boys
    • Style
  • The North Face's Puffy Mules Are Formally Back
    • Footwear
  • The North Face's REMADE Line Returns With Upcycled Goodness
    • Style
What To Read Next
  • Bode's New Nike Collab Is Finally Dropping
    • Sneakers
  • It's About Time Fashion Stopped Sleeping on Women's Basketball
    • Style
  • The Hairy Goodness of Doja Cat's Coachella 'Fits
    • Style
  • From Salone to Inter: All The Collabs We’re Dropping for Not In Milan
    • Style
  • The North Face, New Balance, & More: Browse This Season's Latest Drops
    • Style
  • Rihanna Makes Creepin' in FENTY x PUMA Creepers Look Like Art (EXCLUSIVE)
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.