After canceling its "Great Fashion Show" in Shanghai and being dropped by retailers following accusations of racism, Dolce & Gabbana has released an apology video, first posted to Chinese social media site Weibo, which you view below.

Your Highsnobiety privacy settings have blocked this YouTube video.

The controversy started when the Italian label posted a trio of videos on Instagram and Chinese social media platform Weibo titled "Eating With Chopsticks" (see below), which showed a model attempting to eat Italian food with chopsticks. The videos have since been deleted.

The comments in response to the clips were littered with outraged Chinese followers. “It’s almost 2019 now, I don’t understand why a huge brand will still have the stereotype and make fun of it,” said one user.

“I am really happy Chinese people are standing up to the discrimination and as money is what these brands want the most from us, we should choose wisely who we give our money to!” said another.

Yesterday, Bloomberg reported that Chinese online retailers Yangmatou and Kaola had removed D&G products from their sites, while search results for the brand on JD.com and Alibaba's Tmall came up empty. The South China Morning Post reported that retailers Xiaohongshu and Secco had also dropped D&G.

According to WWD, YOOX NET-A-PORTER GROUP announced it would be taking the brand off its platforms, making it the first international retailer to drop the label.

The initial outcry was worsened after derogatory comments about China and Chinese commentators were posted on Stefano Gabbana and Dolce & Gabbana's official Instagram accounts. The brand claimed both accounts were hacked and that an investigation into how it had happened was underway.

Your Highsnobiety privacy settings have blocked this Instagram post.

Screenshots of the comments were shared on social media, along with the hashtag #BoycottDolce. According to The Business of Fashionguests were informed that the "Great Fashion Show" had been canceled, with unconfirmed reports circulating that the brand was forced to scrap the show by local authorities

This isn't the first time Dolce & Gabbana has courted controversy. Its #DGLoves China campaign was called out last year for depicting Beijing in a way Chinese netizens believed appeared backward and poor. Diet Prada also previously accused Dolce & Gabbana of plagiarizing its work and Miley Cyrus questioned the brand's political stance.

One member of Diet Prada published a post this morning summarizing the events and how Western attitudes to Chinese culture affect them personally, adding the final takeaway: "Respect the consumers of the markets you want to profit from. You are not bestowing them a gift with… you're taking their money. See people as something more than just a line on the annual revenue reports."

Your Highsnobiety privacy settings have blocked this Instagram post.

In other news, Virgil Abloh pulls inspiration from unfinished concepts for OFF-WHITE Pre-Fall 2019.

We Recommend
  • Hot Girls With IBS TIkTok Trend
    Why Do So Many Hot Girls Have Gut Issues?
    • Beauty
  • Models wear VERDY & McDonald's collaborative merch
    VERDY x McDonald’s Is Worth a Trip to China
    • Culture
  • asap-rocky
    Welcome to Issue #33
    • Culture
  • history-of-sept-mag-covers
    A History of the September Issue
    • Culture
  • Image on Highsnobiety
    You Can't Just Read Our September Issue, You Can Shop the Looks Too
    • Style
  • Image on Highsnobiety
What To Read Next
  • air jordan 4 sail 2024
    The Air Jordan 4 Sets Sail & Strikes Gold
    • Sneakers
  • air jordan 4 sail metallic gold
    How to Make "Sail" Jordan 4s Better? Add a Hint of Gold
    • Sneakers
  • new balance sandal 2024
    New Balance's Dad Sandal Is Ready to Rule BBQ Season
    • Sneakers
  • Sha'Carri Richardson holding Jacquemus' black leather Nike Swoosh handbag
    Jacquemus' Latest Nike Collab Is Swoosh Genius
    • Style
  • tracee ellis ross asics sneakers
    Tracee Ellis Ross' ASICS Game Is Strong
    • Sneakers
  • avavav fw24
    AVAVAV FW24 Was So Trash
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.