DWMC’s New Collection Supports Africa’s Economy
Brand: DWMC
Season: FW18
Key Pieces: We have eyes on the brown coat, camouflage jumpsuit, and bold frozen yellow hoodie.
Release Date: Available now
Buy: DWMC
Editor’s Notes: In Ghana, second-hand clothing is called obtoni wawu. Literally translated, this means “dead white man’s clothing”, and refers to Western clothes donations to the country that locals believed were nice enough that the owner must have passed in them.
This is the inspiration behind dope brand DWMC, which stands for Dead White Men’s Clothing. Founded by Jojo Gronostay — a half German, half Ghanaian artist — and Amsterdam Berlin, DMWC was born in 2017 with the aim of making people reflect on modern day issues such as capitalism, post-colonialism, and identity, and how these things relate to fashion.
The fashion industry (particularly the textile market) has been deemed problematic for the African continent by many. While donated clothing may come in useful as a quick fix, it also clashes with the local textile economy in the long-run, reaffirming the dependency theory when it comes to African development while hindering the continent’s economic independence.
This is why all of DMWC’s pieces are one-of-a-kind, sourced from Ghana’s second-hand findings, and refurbished to be sold in the western market. Not only that, parts of the profit from the collection will actually go towards supporting young African designers.
The below pieces mark the brand’s second collection, unveiled at the end of last month and now available for purchase at DWMC’s website. Take a look at some of our favorite pieces below, and click through to shop this truly unique collection.
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- Curated by: Rhianna Matthews
