Elon Musk turned up in an unlikely place over the weekend: HBO's Westworld panel, held in Austin at SXSW. While there, he and show-creator Jonathan Nolan unveiled a special project the two of them had been cooking up. Namely, an epic trailer for SpaceX's recent Falcon Heavy rocket launch. Watch it above.

Set to David Bowie's "Starman" (of course), the trailer is a comprehensive collection of footage surrounding the rocket's production and eventual launch. Speaking on the tone of inspiration they were hoping to strike, Musk said that “Life cannot just be about solving one miserable problem after another. That cannot be the only thing. There need to be things that inspire you, that make you glad to wake up in the morning and be part of humanity.”

“It’s not a trailer for a movie. It’s not a trailer for a TV show,” finished Nolan. “What we’re hoping this is is the trailer for one part of the next chapter of the human story.”

Watch footage of the initial launch below, and let us know what you think of the trailer in the comments.

And in other news, it might not be no rocket, but these gadgets from Urban Outfitters are pretty nifty.

What To Read Next

  • Image on Highsnobiety

    Machine Gun Kelly's Pink Moment, Off-White™ x Church's Hole-Y Shoes, Kim's SKKN Lawsuit

    Culture
  • Image on Highsnobiety

    Ahoy! Sailorcore Sets Sail for SS23

    Style
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style
  • Image on Highsnobiety

    Cactus Jack x Dior Is Actually Releasing After All

    Culture
  • Image on Highsnobiety

    More Virgil Abloh Exhibit Merch Drops in Brooklyn

    Style
  • Image on Highsnobiety

    Needles Does Needles Things for SS23

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.