Trying to bag a much-hyped set of sneakers usually involves camping out on a sidewalk or battling it out with bots on the internet - which can be incredibly frustrating if you're a real life human being.
But Newcastle-based retailer, END. Clothing, has decided to launch a registration system to ensure its most prized releases reach the feet of actual people, rather than web drones, with a micro site dubbed "END. Launches."
Basically, you register, key in your shoe size as well as your e-mail address and shipping address, then on drop day you'll be contacted via email and be placed in a queue should you decide to make a purchase. When you get to the front of said queue, you have five minutes to complete the order.
All in all it's a much more egalitarian approach to sneaker hunting. Head over to END. Launches to register.
Afterwards, check out some of our favorite pieces from the END. Clothing buyers guide.