Brand: Entire Studios

Season: FW20

Key Pieces: The oversized gunmetal puffer is filled with ethically sourced down and covered in a nylon outer shell with a shiny cire finish.

Release Date: Pre-order available now for shipment in early December

Buy: Entire Studios

Editor’s Notes: Sebastian Hunt and Dylan Richards, the "ghost" creatives behind some of YEEZY's most memorable silhouettes and social media campaigns, have launched a new independent brand, Entire Studios.

As established personal stylists, the pair noticed that the kind of garments being made from Instagram moodboards rarely met the industry standard needed in terms of quality, design, functionality, or accessibility. The MO at Entire Studios is to demonstrate that these four areas are not mutually exclusive concepts for the style-conscious generation.

Co-founder Richards comments: "So much of the clothing our clients were sent needed alterations to meet our vision, be functionally wearable, or represent the luxury they had become synonymous with. We knew that by having full control of the creative process, from sketches to campaign, we could offer pieces that would be worn at a party in LA or a fashion week."

The brand's inaugural drop is a long-sleeved, sightly cropped puffer jacket in gunmetal, turmeric, and Persian blue, and will be followed by regular drops of at least eight products every few months.