This week adidas announces that Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands, is leaving the company at the end of the year. Liedtke is best known for the brand's open-source collaborations with the likes of Kanye West, Pharrell, and Beyoncé.

“adidas has been my professional home for more than 25 years. Now it’s time to move on to pursue new projects and ventures," says Liedtke. "It has always been a true honor for me to serve this fantastic company. I am proud about what we have achieved together as a team and I am grateful that I could work together with so many incredible people from around the world who share the love for our brands. Thank you, everyone, it’s been a great ride.”

Liedtke, now 53, began working for adidas in 1994 as Global Line Manager for Cross Training. During his time with the company, he held senior management positions at adidas America and the adidas AG Headquarters in Herzogenaurach, Germany. He also launched adidas' partnership with Parley for the Oceans to prevent plastic waste.

“Eric Liedtke has done a great job in positioning adidas as the creator sports brand. I can only praise his marketing expertise, his unrivaled passion for our brands and his commitment to sustainability. Together with all adidas employees, I would like to extend our heartfelt gratitude to Eric and wish him all the best for his future endeavors,” adidas CEO Kasper Rorsted stated.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.