Eytys
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Eytys
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Eytys

“Contemporary fly-fishing cowboy” isn’t the first look that springs to mind when contemplating Eytys, the Stockholm-based brand renowned for its chunky, trekking-style footwear silhouettes. In fact, it’s probably not a look you’ve thought about channeling at all. But that might be about to change. For its first-ever ready-to-wear collection, the fly-fishing cowboy is the uber-niche vibe Eytys has drawn inspiration from.

Titled “Wet Dreams,” one of the primary goals of the unisex collection was to redefine traditional workwear by playing with fabric texture, volume, and proportion — think pinch front hats, high-waisted, wader-style pants in leather, and oversized vests. The overall feel captures the ongoing utility trend, but more importantly, as the brand’s creative director Max Schiller explains to Highsnobiety, also showcases the overall Eytys vibe.

“Ever since we launched our footwear six years ago, a full Eytys look has been present in our minds,” says Schiller. “We finally felt it was time to introduce the world to the complete Eytys aesthetic.”

That aesthetic doesn’t only draw from looks inspired by hunting for fish in cowboy getup, however. “There is a vein of nostalgia in all our collections,” Schiller tells us, citing ’90s hip-hop collective Boot Camp Clik as a particular influence behind the FW19 offering.

The inflatable jackets, an unmistakable highlight from the collection, were crafted in collaboration with London-based designer Michiko Koshino, Schiller reveals, and “reinterpret some of her iconic pieces from another era.”

While the jackets boast technical detailing like snap fastenings and side pockets, they also incorporate dope design features like inflation valves and asymmetric cuts. Koshino’s name can also be found on other items within the collection, such as the blue-and-white jersey-style jumper.

According to Schiller, “Wet Dreams” has been six years in the making. “We have had a reverse journey in some ways, starting with footwear, adding jeans and now with the launch of the RTW collection,” he confirms. “We’ve never really had a strategy, it has been a natural progression.”

The collection is set to drop sometime mid-August and will be available via Eytys online store, and select retailers. In the meantime, get your fix via the H&M x Eytys collab, which arrives tomorrow.

Senior Staff Writer
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