This article was published on September 9 and updated on September 10
The rumors are true. Marjendi is happening (that's Marc Jacobs x Fendi, we'll have you know).
On September 8, designer Marc Jacobs and Fendi womenswear creative director Kim Jones confirmed: their collab is indeed a thing. Thank you, fashion gods.
Jones and Jacobs are far from strangers, as they worked together during their respective tenures at Louis Vuitton. Jacobs even hired Jones to come on board as LV's menswear creative director in 2011.
Jones and Jacobs are far from strangers, as they worked together during their respective tenures at Louis Vuitton. Jacobs even hired Jones to come on board as LV's menswear creative director in 2011.
Reunited, the duo honored the Fendi Baguette's 25th anniversary with a collaborative collection, which debuted during the luxury maison's New York Fashion Presentation on September 9.
The Marc Jacobs x Fendi collection — which hits stores next month — saw gigantic fur hats reminiscent of Marc Jacobs' Fall 2012 headwear mingle with utility jumpsuits and monogram tracksuits, speaking to the Jones' love for streetwear and Jacob's playful tastes.
The spirit of the Baguette was undoubtedly alive and well as the Fendi presentation essentially became a playground for the famed handbag. Small Baguette pendants dangled on long chain necklaces while gloves and beanies toted mini FF-branded Baguette pockets.
Naturally, the iconic piece materialized in its customary bag form, ranging from bags small enough to fit a tube of lipstick to an actual Baguette equipped with multiple Baguette-style pockets.
And the fun didn't stop there. Tiffany & Co. also entered the anniversary chat. The luxury jeweler sent its own croc skin Baguette dripped in Tiffany Blue (of course) as modeled by Bella Hadid.
Sarah Jessica Parker — who sat front row alongside faces like Kim Kardashian, Chloe Bailey, Euphoria's Maude Apatow, and Grace Jones — offered her input in the creative process, and rightfully so.
After all, the bag's prevailing "it" status is largely attributed to her Sex and the City character Carrie Bradshaw — and the robber who stole her shimmering sequin Baguette and Manolos.
In fact, Jacobs announced his partnership with Fendi by Instagramming a photo of himself with Bradshaw's purple sequined Baguette in hand. It was enough to make us utter that famous SATC line: "Give me your bag!"
Ultimately, Fendi took the Baguette back to the city that launched the bag into fashion icon-dom: NYC, baby.
