In the midst of back-to-school shopping season, it has been reported fashion mega-retailer Forever 21 is exploring Chapter 11 bankruptcy. The news has arrived with a chorus of boos from the Twitter-verse, which seems eager to dance on the brand's grave and cash out jokes on the ironic word "forever" its name.

Over the years, Forever 21 has become synonymous with the term "fast fashion." At a time when Americans buy an average of 59 items of clothes per year (as opposed to 28 in the mid-1990s), the California-based retailer has garnered heaps of criticism for promoting this practice. The pace of Forever 21's production of semi-on-trend, super cheap clothing has also led to allegations of intellectual property infringement and accusations appropriation ranging everywhere from Gucci to NWA. Furthermore, a quick scroll through the brand's e-commerce site would leave any bystander in disbelief how cheap this green distressed crew neck is.

While news of Forever 21's extreme financial woes comes with a great deal of schadenfreude, it forecasts a gloomy outlook for shopping in general. Less than a month ago, the decidedly less down-market department store Barneys New York filed Chapter 11 bankruptcy, signaling the distress being felt in all corners of brick-and-mortar retail. The news also doubtlessly leaves a lot of mall landlords questioning what they are going to do with millions of square feet of shop space dedicated to selling $24.99 logo hoodies. Or maybe they're too "Blessed" to be stressed.

What To Read Next

  • Image on Highsnobiety

    Need To Buy a Last Minute Valentine's Gift? We've Got You Covered

    Style
  • Image on Highsnobiety

    15 Unique Gifts Ideas for You and Yours this Valentine's Day

    Style
  • Image on Highsnobiety

    10 Essential Valentine's Day Gift for Him

    Style
  • Image on Highsnobiety

    Zegna’s Triple Stitch Sneaker Gets A MRBAILEY Makeover

    Sneakers
  • Image on Highsnobiety

    Listen Up! It's Bowers & Wilkins' Time

    Culture
  • Image on Highsnobiety

    The Best Valentine's Gifts Under $200 That Everyone Will Love

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.