Highsnobiety
GEO

Setting out in the pursuit of new pastures, brands that will deliver on a promise of quality, style, and a community of like-minded thinkers and creators, is a journey not guaranteed to be successful.

There's no set formula to dictate the moves required of a brand to tick each box, making those that do even more deserving of the eyes it brings – enter GEO, FW22's "EAST" collection in tow.

If you've kept your eyes open over the last 6-7 years, you'll undoubtedly have come across GEO's movements. The brainchild of Geo Owens, GEO's successes lend themselves to its founder's desire to create at a fever pitch with each delivery, both within and beyond the boundaries of apparel.

Your Highsnobiety privacy settings have blocked this YouTube video.

As an alumnus of DONDA, Geo's extreme graphic prowess should come as no surprise, so too of his wide-reaching capabilities within a broader design space; yet his inspirations, roots, and references are wholly unique to his personal experience.

It's these experiences and environmental understandings that have influenced and dictated the direction of "EAST," down to its namesake.

Your Highsnobiety privacy settings have blocked this Instagram post.

Reigning from East London, GEO – both the designer and brand – find solace in the city corner's cultural intensity, utilizing it as a means to deliver a narrative encompassing communities and shared experience.

Serving both a reflection and evolution of prior collections, FW22 is an interpretation of "the simulation we call reality," taking the unprecedented changes that occurred throughout 2020-22 and communicating them through visual and physical means.

Your Highsnobiety privacy settings have blocked this Instagram post.

For Geo, the collection is a reflection of his journey; growing up and living in East London, designing and manufacturing his garments in East London, and delivering it to his peers within East London and across all corners of the globe.

This presents itself through custom wool fabrics with waterproofed nylons – fabrications that possess functions essential to the needs of the city, while hand-drawn graffiti and dubs prints carried across the collection reflect the cityscape with authenticity.

Your Highsnobiety privacy settings have blocked this Instagram post.

Further to this, you'll find a selection of interchangeable pocket tees, various graphic tees, mixed fabrication hoodies, hand-washed-effect denim sets, and much more.

It's a broad yet carefully considered and personal arrangement that, while building the bulk of GEO's current online offering, is but a piece of the bigger puzzle being built by Owens to serve the wider creative community.

Alongside his growing GFX DATABASE, which provides extensive tools for visual creation, Geo has been putting work into the delivery of the new Apparel Database.

Your Highsnobiety privacy settings have blocked this Instagram post.

Due to release during Q1 of this year, it looks to enrich the accessibility of the fashion industry to designers. Serving as a one-stop shop for designers, it'll provide everything from tech packs to mock-ups, a directory of suppliers and manufacturers, and by the end of the year, a curated selection of blank products.

With the "EAST" collection as a substantial prelude to considerable strides laid out for the year ahead, GEO is teed up to be one of the industry's most important hubs for not only style but the sharing of resources and ideas.

We Recommend
  • Statement Bag? Too Easy: A$AP Rocky Mastered Statement Pants
    • Style
  • From El Segundo to East Asia: Looking Back at Hot Wheels Best Japanese-Themed Rides
    • Culture
    • sponsored
  • Marshall and Awake NY Go Live From the Lower East Side
    • Style
  • PUMA's Beautifully Beastly Shoe Is an Easy Flex for A$AP Rocky
    • Sneakers
  • Rio Ferdinand and Just Eat Are Serving It Hot
    • Sports
    • sponsored
What To Read Next
  • Inside A$AP Rocky's Debut Fashion Show, Where Everyone Dressed Like A$AP Rocky
    • Style
  • Pharrell's Tiny Louis Vuitton Bag Is a Secret Millionaire Flex
    • Style
  • HOKA and Horah Inc. Make Paris Their Runway
    • Sneakers
    • sponsored
  • COMME des GARÇONS' SS25 Nike Sneaker Is Dad Shoe AF
    • Sneakers
  • Nike's Light-Absorbing Vantablack Air Force 1 Is for Color Snobs
    • Sneakers
  • For SS25, Kim Jones' Dior Skewed Crisply Uncasual
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.