Founded in 2007, Goodhood Store remains one of the best independent shops in London, offering two floors of expertly curated clothes, reading material, and lifestyle goods. Located in the eminently shoppable area of Shoreditch, Goodhood is an old-school retail mainstay that still stands as a testament to the area's street culture associations.

From its formidable in-house line to brands like Our Legacy, Sasquatchfabrix, Needles, Norse Projects and NEIGHBORHOOD, Goodhood also offers covetable labels for the ladies, too. And while they've also got homewares, stationery, and objets d'art on offer in their Life Store, the current men's apparel and accessories sale is just too good to ignore.

But here's the icing on the cake: Highsnobiety readers get an exclusive 10% off the sale prices. Simply enter "HIGHSNOB_10" at checkout and you're good to go.

If you need some suggestions, we rounded up the 10 best items to buy right now. And if you still want to scratch your shopping itch, then check out our picks from MR PORTER, SSENSERevive and SlamJam.

Gosha Rubchinskiy Sraight Cotton Twill Pants

Cotton Twill Pants

Cotton Twill Pants


Gosha Rubchinskiy

Buy at The Goodhood Store

Retail price: 204.40 Sale price: $143.08 Why you should cop: These white workwear-inspired trousers feature a fuller-legged, straight fit and single pleats that make them dressier than the average pair of Carharrts or Dickies. Plus, with everyone and their mother struggling to rock one of Rubchinskiy's Cyrillic logo pieces, they make for a subtle offering from the Russian designer's collection.

Our Legacy Unconstructed Classic Coat

Classic Coat


Our Legacy

Buy at The Goodhood Store

Retail price: $686.20 Sale price: $480.34 Why you should cop: This lightweight take on a classic topcoat features a really cool fabric—something Our Legacy does really well. The black cotton bouclé texture is ideal for colder summer nights or more temperate climates where sunlight is a rarity, but will work well for the early fall, too. Rock it with a white tee and dad jeans for a foolproof fit.

adidas x Bedwin Campus 80s

Campus 80s


adidas x Bedwin

Buy at The Goodhood Store

Retail price: $153.30 Sale price: $77.38 Why you should cop: Imagine one of the Beastie Boys' most memorable pair of kicks (look at the cover of Check Your Head) mixed with the cozy appeal of heather grey sweats and you get these. You probably shouldn't wear them with a matching sweatsuit, but don't let us stop you.

Norse Projects Kyle Indigo Resort Jacket

Resort Jacket


Norse Projects

Buy at The Goodhood Store

Retail price: $438 Sale price: $306.60 Why you should cop: Your warm-weather denim jacket just met its summer substitute. The indigo floral print is subtle but stands apart from the pack, while the minimal silhouette promotes clean lines and a slim fit. When the weather gets cooler, use it as a layering piece underneath a thicker, longer coat.

Matthew Miller Marlboro Cropped Trouser

Cropped Trouser

Cropped Trouser


Matthew Miller

Buy at The Goodhood Store

Retail price: $197.10 Sale price: $157.68 Why you should cop: Cropped trousers are becoming an essential piece for spring, since they let you show off a bit of leg, your favorite kicks, and don't look as gross on most men as a pair of shorts. Skaters have been doing it for a while, and since us lames glean plenty of style from them, it makes sense as to why designers like Matthew Miller are making lightweight pants with a bit of roominess and a shorter hem.

Soulland Ty Light Jacket

Ty Light Jacket



Buy at The Goodhood Store

Retail price: $421.94 Sale price: $294.92 Why you should cop: Yes, it's another coaches jacket, but the outerwear staple is so versatile, there's probably one for every guy out there. Soulland's interpretation stands apart with allover white embroidery on an otherwise simple black nylon jacket. It also features a throat latch closure up top, which is something you don't see everyday.

Our Legacy Jumbo Shirt

Jumbo Shirt

Jumbo Shirt


Our Legacy

Buy at The Goodhood Store

Retail price: $292 Sale price: $204.40 Why you should cop: Our Legacy's Jumbo Shirt gets its name from its oversized silhouette. When paired with an overall pattern of psychedelic flowers, it outshines all the recent microflorals that have been present in menswear for a few seasons. Plus, the longer back is a nice little detail that'll let you wear longer-line tees underneath, if that's your thing.

Levi’s Vintage Clothing 1950s Sportswear Tee

1950s Sportswear Tee

1950s Sportswear Tee


Levi's Vintage Clothing

Buy at The Goodhood Store

Retail price: $87.60 Sale price: $61.32 Why you should cop: You may be familiar with LVC's formidable jeans, which are accurate reproductions of Levi's iconic silhouettes and previous washes, but don't sleep on their equally awesome apparel. This pocket tee is made to resemble the beefy fabric and slubbiness of 1950s-era tees, and as such, runs a bit smaller than the average tee.


Peaceful Sweat



Buy at The Goodhood Store

Retail price: $489.10 Sale price: $245.28 Why you should cop: In true SASQUATCHFABRIX fashion, this sweat looks simple from the front, but from the back it's anything but. Pieces from different sweats have been cut up and rearranged on the back to form the shape of a peace sign, hence the "Peaceful Sweat" name. It also features side slits, allowing for different ways to layer underneath and a more relaxed fit.


M65 Jacket



Buy at The Goodhood Store

Retail price: $658.46 Sale price: $329.96 Why you should cop: This vintage-inspired military jacket from NEIGHBORHOOD features faded prints on the chest and back, and cool details like a detachable hood and self-belt at the waist. With enough pockets to stow everything from portable batteries to whatever clunky-looking vape contraption you may use, it's a stylish way to bring your extraneous crap around with you.

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