Highsnobiety

Following its bold 100-year anniversary collaboration with Balenciaga, Gucci has revealed yet another surprise partnership with California-based gaming and lifestyle organization 100 Thieves.

“Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves,” Gucci said about the union, which will tap into a new audience for the luxury label. The range will also mark the first collaboration for 100 Thieves, opening the door for future partnerships and possibilities.

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Since its inception in 2017, 100 Thieves has grown into one of the biggest names within gaming and lifestyle, securing Series A investments from both Drake and Scooter Braun in 2018. The organization focuses on games including Call of Duty, Call of Duty: Warzone, Fortnite Battle Royale, League of Legends and Valorant, with some of the top teams and players on its roster.

Set to launch on July 19th, the Gucci x 100 Thieves capsule will drop exclusively for those registered with a MY GUCCI account. There's yet no full look at the collab, but sign up on the Gucci website and stay tuned as any more images surface.

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