“Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves,” Gucci said about the union, which will tap into a new audience for the luxury label. The range will also mark the first collaboration for 100 Thieves, opening the door for future partnerships and possibilities.
Since its inception in 2017, 100 Thieves has grown into one of the biggest names within gaming and lifestyle, securing Series A investments from both Drake and Scooter Braun in 2018. The organization focuses on games including Call of Duty, Call of Duty: Warzone, Fortnite Battle Royale, League of Legends and Valorant, with some of the top teams and players on its roster.
Set to launch on July 19th, the Gucci x 100 Thieves capsule will drop exclusively for those registered with a MY GUCCI account. There's yet no full look at the collab, but sign up on the Gucci website and stay tuned as any more images surface.