Gucci has mounted a large-scale mural today on New York’s Lafayette Street, between Prince and Spring, and also in Milan, Italy, located at Corso Garibaldi’s Largo la Foppa, as part of the brand’s Spring/Summer 2018 campaign.
Made in conjunction with renowned Spanish artist Ignasi Monreal, the New York installation emphasizes Gucci’s new eyewear, while Milan puts the spotlight on a classic art piece influenced by Jan van Eyck’s popular 1434 painting The Arnolfini Portrait and Hieronymus Bosch’s The Garden of Earthly Delights.
Gucci partnered with Colossal Media, a leader in hand-painted outdoor advertising, to take over the mural in NYC, while Europe’s Urban Vision helped with the piece in Milan.
Both murals are expected to last for about two months, so if you’re near or traveling to the area, don’t forget to capture the beautiful art.
In other Gucci news, the elite fashion imprint unveils a custom “Year of the Dog” Animoji.
- Source: Gucci
- All Images:Gucci