Gucci went dark for its 2019 Cruise show, focusing heavily on motifs of death. Alessandro Michele designed a jaw-dropping 114 looks for the show that rounded out this season’s circuit in the South of France.
Much in the same vein as the fashion house’s FW18 show, which featured severed heads and baby dragons, this year’s Cruise was a spectacle to behold. The show went down at the Alyscamps, a Roman necropolis in Arles and a setting that transported guests to another realm. Instead of the typical DJ set, models walked to the haunting soundtrack of Claudio Monteverdi’s “Vespers of the Blessed Virgin.” A$AP Rocky and Salma Hayek were some of the A-listers in attendance.
Death was everywhere you looked, from “death masks” worn by models to pieces marked with symbolism lifted from ancient graves. Scroll through some of the most noteworthy moments below.
The location was a literal graveyard
Roman site Alyscamps is one of the ancient world’s most famous necropolises. The UNESCO World Heritage graveyard was host to artists Vincent van Gogh and Paul Gauguin when they painted their own visions of Alyscamps side by side in October 1888.
Ancient Scottish graveyard symbols
In the Instagram caption above, Gucci explained that the flowers and flames found on several of its pieces — most notably the loafers and backpacks — are inspired by symbols left on ancient graves found in Scotland.
Models dressed as widows
Many of the models were dressed in dark outfits, some even wearing black veils while carrying wilted bouquets as if they were carrying the flowers to a grave.
There were death masks
One look featured a glittering mask that appeared to be made of pantyhose material. This was allegedly a reference to ancient death masks — albeit with a distinct Gucci twist.
The Chateau Marmont collaboration
Just like the apparently random Yankees signage seen in Gucci’s FW18 show, several pieces were adorned with the luxury L.A. hotel Chateau Marmont’s logo. The Marmont is said to be haunted by the ghost of John Belushi, who died on the premises, further playing to the theme of death.
Perhaps the most literal reference to death was a look in which a model wore a pair of pants embroidered with the Latin phrase “memento mori,” meaning “remember you must die.”
What did you think of Gucci Cruise 2019? Did it outdo the FW18 show? Let us know in the comments.
Next, get your closest look yet at Gucci’s SEGA sneaker here.