Gucci and GUESS have ended a nine-year-long global legal battle in an agreement over Gucci's iconic "G" logo and diamond pattern, reports Business of Fashion.

Gucci alleged that GUESS’s similar-looking pattern are direct copies of its trademark, and the dispute began when Gucci took GUESS to a New York federal court in 2009, accusing the brand of counterfeiting, unfair competition and trademark infringement, referencing the interlocking "G"s that appear on a line of GUESS shoes.

A U.S. district judge awarded Gucci with $4.7 million in damages for GUESS’s breach of its signatures in 2012, however, the Italian luxury brand was originally looking for a $221 million payout.

While terms of this new agreement were not disclosed, it "will result in the conclusion of all pending intellectual property litigations and trademark office matters worldwide."

In a joint statement, the two parties shared, "The agreement is an important step for both companies in recognizing the significance of protecting their respective intellectual property portfolios and design creativity."

For the full story, head on over to Business of Fashion.

In more Gucci news, the fashion imprint and Spanish artist Ignasi Monreal debut a classical art-inspired line.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.