Instagram has just released data revealing the "buzziest" fashion brands during New York, London, Milan, and Paris Fashion Weeks. According to the platform, Tom Ford, Burberry, Gucci, and Chanel were the most talked-about fashion shows, as Business of Fashion points out. This information is based on global mentions via tags, captions, and comments on IG posts.
Following Tom Ford, Calvin Klein, and Ralph Lauren received the most mentions during New York Fashion Week, while Richard Quinn and Christopher Kane joined Burberry as London Fashion Week's most buzzed labels. Milan Fashion Week then saw Gucci, Prada, and Fendi become subject to the most hype, and Chanel, Dior, and Louis Vuitton accounted for the top three most talked-about brands during Paris Fashion Week.
The Instagram data also shows that Kaia Gerber, Gigi Hadid, and Bella Hadid were the buzziest models during fashion month.
See below for Instagram's most buzzed-about fashion brands and models during the FW18 fashion week circuit, then visit Business of Fashion for more.
Most Buzzed-About Models During Fashion Month
Kaia Gerber Gigi Hadid Bella Hadid Karlie Kloss Fran Summers
Most Buzzed-About Brands During New York Fashion Week
Tom Ford Calvin Klein Ralph Lauren Michael Kors Marc Jacobs
Most Buzzed-About Brands During London Fashion Week
Burberry Richard Quinn Christopher Kane Teatum Jones Delpozo
Most Buzzed-About Brands During Milan Fashion Week
Gucci Prada Fendi Versace Moschino
Most Buzzed-About Brands During Paris Fashion Week
Chanel Dior Louis Vuitton Saint Laurent Balmain
Models Who Gained the Highest Percentage of Followers During Fashion Month
Anok Yai Yasmin Wijnaldum Adut Akech Bior Léa Julian Vittoria Ceretti
In other fashion news, Craig Green will be the guest designer at Pitti Uomo 94.