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Gucci Runs Through '70s Berlin in SS16 Campaign Video

Words By David Fischer

Gucci and artist Glen Luchford follow up their Spring/Summer 2016 photo campaign with a new video shot on location in the German capital. Capturing Alessandro Michele's award-winning creative direction, the season's models make their way through a typically outdated Berlin shopping center before frolicking on a rooftop that overlooks the city's skyline.

All told, the faded colors of Berlin perfectly complement the season's lavish designs, which have helped put the nearly forgotten brand back in the limelight.

David Fischer
David FischerCEO & Publisher
I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site with my name on it.

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