Highsnobiety
Double Tap to Zoom

London luxury department store Harrods has removed a £680 ($895) Vetements hoodie from its website after customers discovered the garment — described as carrying a "Georgian slogan" — actually says something approximating “Go fuck yourself” in Russian.

The original description of the item reads, “Inspired by the desire to face and conquer the negative memories surrounding his upbringing in war-torn Sukhumi, Georgia, while also celebrating his love for his native country, Vetements' Creative Director Demna Gvasalia has created a collection of pieces for Spring/Summer 2019 to capture the message. Printed with Georgian lettering translating to an expletive phrase, this bold hoodie is imbued with signature unapologetic attitude.”

As you can see, while Vetements alluded to the hoodie's explicit message, it didn't translate the text verbatim (which in a literal sense means something like "go to a dick"). Not to mention the script is Russian Cyrillic, not Georgian, which has a different alphabet.

Moscow-based journalist Max Seddon tweeted the translation on March 7 and the offending hoodie was taken down from the Harrods webstore shortly afterward.

Your Highsnobiety privacy settings have blocked this Twitter post.

According to Mirror Online, a Harrods spokesperson commented, “Following feedback from customers, we have made the decision to remove this product from sale in Harrods and on Harrods.com.”

We Recommend
  • Who the F#*& is Chuck?: The Legend of the Chuck Taylor
    • Sneakers
    • sponsored
  • Nike Pulls Out All The Stops for Inter's Historic Second Star
    • Style
  • New Dad Justin Bieber Pulls a Style Switch-Up
    • Style
  • It Has Never Been More "About F*cking Time"
    • Style
  • The Best High-Quality Blank Sweats in Streetwear And Beyond
    • Style
What To Read Next
  • Nike's New '00s-Flavored Running Shoe Is Also Shockingly Affordable
    • Sneakers
  • Inside the 700-Page Book Breaking Down 250 Years of Birkenstock Brilliance (EXCLUSIVE)
    • Sneakers
  • Nike's Revived Soccer Shoe Wants to Be a Dress Shoe So Bad
    • Sneakers
  • 'Squid Game' Sneakers Should Not Go This Hard
    • Sneakers
  • Nike's Skate-Ready Classic Becomes a Literal Golden Boy
    • Sneakers
  • Tokyo, Are You Ready for LA’s Rowdiest Streetwear Label?
    • Style