Style
Where the runway meets the street

Danish sportswear brand hummel has joined forces with premier Scottish retailer HANON to launch a “Standing Only” pack inspired by terrace culture.

Encompassing football jerseys and sneakers, the range pays tribute to the part-time and lower league football clubs in Scotland, which plays a huge part of the cultural fabric of the U.K.

Highlighting three teams within the Scottish Highland League; Huntly FC, Forres Mechanics FC and Rothes FC, all of which are situated in the Northeast of Scotland, where HANON is based, the brands have also tapped Scottish photographer Brian Sweeney, famously known for his football photo series The Great Stadiums of the North, to showcase these unsung heroes of Scottish grassroots football.

Each shoe and jersey in the pack essentially takes cues from the kit colors associated with the retrospective teams. Huntly FC’s team colors are reimagined on the hummel Super Trimm silhouette in blue suede with a dark black sole unit, while Rothes FC’s team colors are depicted on the hummel Marathona, using full grain leather in black and white with light grey suede panels and bright orange pops.

The final team, Forres Mechanics FC’s colors are reflected in the hummel HB Team model, a golden yellow full grain leather and pigskin suede upper thats rests atop a dark gum sole unit. All three styles come with dual branded hummel x HANON detailing including a specially designed box to coincide with each team release, as the three jerseys will also be available for each team to correspond with each sneaker.

The hummel x HANON “Standing Only” pack launches at HANON on August 18, with the Huntly FC Super Trimm and the Rothes FC Marathona dropping on August 25, followed by the Forres Mechanics HB Team on September 1. All three shoes and jerseys will release globally on September 8.

Up next, the 3D OP.98 is Reebok’s latest modern take on a classic silhouette.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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