This article was published on April 8 and updated on April 12

Brand: New Balance, courtesy of Joe Freshgoods

Model: 550

Release Date: April 15

Price: $120

Buy: New Balance's online store and select retailers; in-store raffles via Whitaker Group companies including Social Status, A Ma Maniere, APB, & Prosper

Editor’s Notes: Following our chat with Joe Freshgoods on spearheading New Balance's newest Conversations Amongst Us campaign as creative director, the Chicago designer dropped a few teasers including snapshots of a creamy 550 sneaker.

After all, it's not a genuine Joe Freshgoods' project if he doesn't troll us months ahead of the release.

But on April 1, Joe Freshgoods wasn't playing any April Fools' Day games when he revealed first looks at his collaborative New Balance 550 "Conversations Amongst Us."

The 550 follows a staple cream colorway matched with yellowing details on the sole, New Balance "N" logo, and stitching, appearing fresh and aged simultaneously, a possible nod to the campaign's overarching narrative of highlighting dialogues carried on from old to new generations.

New Balance's "Conversations Amongst Us" collection will be getting more than just a 550 — there's also the apparel and other sneaker models.

Joe Freshgoods has also teased with glimpses of the "Conversations Amongst Us" 2002R sneaker. Then, the KAWHI II appeared in the campaign's first video on none other than Kawhi Leonard himself (who else?).

There have been no sightings yet of the collection's confirmed New Balance 574 sneakers, though.

So far, each shoe follows the collection's primary color palette of cream, gold, and faded yellow, proving to be conversation pieces like the collection's name insists.

New Balance's "Conversations Amongst Us" is not to be confused with JFG's New Balance 9060 "Inside Voices," which is the third drop of his ongoing collaboration with the Boston footwear brand.

The "Conversations Amongst Us" campaign is creatively directed by Joe Freshgoods in collaboration with New Balance's Black Soles group.

The campaign and accompanying pieces are just so good that it all feels like a Joe Freshgoods' original.

After early looks and the Whitaker Group drops, you expect Joe Freshgoods-led New Balance "Conversations Amongst Us" collection, including the 550 sneaker, to drop on April 15.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    Mackage Opens Gallery-Like Flagship During Paris Fashion Week

  • Image on Highsnobiety

    The Best Black Sneakers for Women Right Now

  • Image on Highsnobiety

    Dive Into the Google Pixel Tips and Tricks With Berlin’s Creatives

  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

  • Image on Highsnobiety

    Kim Is a Roma Fan, Who Knew?

  • Image on Highsnobiety

    New Balance Brings the "Protection Pack" to the 1906D

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.