Jordan Brand has opened the doors on its first European bricks-and-mortar location in partnership with Foot Locker.

Jordan Bastille is described as "a pinnacle retail experience that celebrates the performance, style, and soul of the brand." Located in Paris, a huge inventory of Jordan Brand sneakers and apparel can be found within the store, along with a Jordan Flight Lab, which allows customers to wear-test the latest Jordan footwear innovations.

“A creative, dynamic and daring city like Paris provides the perfect place to celebrate the style and soul that lies at the heart of the Jordan Brand,” said Larry Miller, President of Jordan Brand.

Miller attended the grand opening in person, as did former basketball star turned actor Ray Allen and boxing's man of the moment GGG, aka Gennady Golovkin.

Peep the photos in the gallery above, and then get a first look at the Jordan OG Vault Flight Suit.

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