drew house hong kong pop Justin Bieber
Highsnobiety / Stanley Cheng

Justin Bieber’s new Drew House label has opened the doors to its first-ever physical pop-up shop, nicknamed the Drew House Video Store.

Kicking things off in Hong Kong for Art Basel, the pop-up shop features exclusive, smiley face-clad Drew House merchandise like bucket hats, T-shirts, hoodies, and hotel-inspired gear like slippers and bathrobes, all taken from Bieber's own style oeuvre. As the name of the pop-up indicates, the interior decor borrows heavily from VHS and video-rental aesthetics, with vintage movie posters covering the walls and VHS tapes lining the shelves.

Drew House has stated the Hong Kong pop-up was only the "first stop," open between March 29-31, however no additional dates have been unveiled thus far.

Drew House was founded by Justin Bieber, alongside a small group of his longtime collaborators. The brand's inaugural collection was launched online, but is currently sold out. Stay posted for re-stocks, and more news from Bieber and Drew House.

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