Highsnobiety

This story was published on May 18, 2022 and updated on September 6, 2022

First Kendall, now Kim — the Kardashian clan is falling under the spell of eyebrow bleach.

On the first Monday of May, Kendall Jenner attended the 2022 Met Gala with bleached brows, a dramatic look that somehow worked (she might suck at cutting cucumbers, but her face card never declines). Four months later and her famous sister — the one and only Kim Kardashian — is also sporting nearly invisible eyebrows on the cover of Interview magazine.

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The duo's pale brows aren't just a two-off occurrence: stars including Julia Fox and Bella Hadid have experimented with the statement since Jenner's Met Gala appearance. And earlier this summer, a "bleached eyebrow" filter took off on TikTok, leading a slew of creators to try the look on IRL.

Naturally, I had to make this trend about me. It was high time I experimented with brow coloring, though I wasn't sure I wanted to fully commit. So I turned to Sensorium Beauty, the beauty brand founded by makeup artist, drag queen, and special effects specialist Alexis Stone.

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Sensorium's hero product, Brow Engineer, has been making the rounds on Instagram, YouTube, and TikTok for a while. Brushed directly onto the brows, the highly pigmented paint lightens and conceals hair for a bleached look that washes out in seconds.

I was skeptical the formula would adequately cover my wiry, dark eyebrows, but Brow Engineer in "Bleached" delivered. And it actually looked good, if I do say so myself.

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If the prospect of bleaching your brows intrigues and perhaps scares you, Brow Engineer is a wonderfully non-committal way to try the look on for size  — and trick your parents into thinking it isn't just a phase.

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