Collaborator and brand ambassador Kendrick Lamar is back again alongside Reebok, but this time it's just as much about Kendrick's lyrical talents as it is the push of a new footwear release.

In linking with award-winning music video director Colin Tilley, here we find K. Dot trying his hand at spoken word that deals with realness and the need for self expression, as well as misplaced hype surrounding superficial "things."

In the clip, Lamar can be seen donning a pair of Classic Leather sneakers, as the aesthetic is also an homage to the authenticity of the iconic shoe as well as Kendrick's personal connection with the silhouette.

For a detailed look at Kendrick's lyrics, see below.

From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true.

Kendrick Lamar