Reebok has just announced that Kerby Jean-Raymond will become its new global creative director. Jean-Raymond has worked closely with the brand over the past four years on Reebok by Pyer Moss. The new role gives the designer more creative control and will allow Jean-Raymond to extend his expertise beyond his ongoing (and highly-successful) collaboration.

“I am thrilled to be evolving my role at Reebok and joining the leadership team as the head of Creative Direction,” said Jean-Raymond. “I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work.”

Officially listed as Vice President, Creative Direction, the Pyer Moss founder will work with the brand's Product, Global Marketing, and Development departments to implement his design strategy across all disciplines. He will also serve on the Reebok senior leadership team.

“Kerby is a fashion visionary with a bold approach who has established himself as a leader and a passionate activist,” said Reebok President Matt O’Toole. “We are incredibly excited about the impact he will have on Reebok from a design and brand purpose perspective and for him to bring his unique voice and direction to the Reebok brand more broadly. This is certainly a big opportunity for both Reebok and for Kerby – he understands the value of our rich heritage and iconic silhouettes and how he can build on that and take Reebok in an exciting and evolved direction.”

At Reebok, he will continue to merge fashion, culture, philanthropy, and wellness, leading the brand's "Product with Purpose" program in the fight against racial inequality. The first products under Jean-Raymond's creative direction are scheduled to arrive in 2022.

This year has been a monumental one for Jean-Raymond. He recently won the CFDA Award for American Menswear Designer of the Year and was also named Harlem’s Fashion Row Designer of the Year.

For more on the designer, check out our recent FRONTPAGE story where he speaks on the importance of defunding the police.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.