Valentine’s Day is just around the corner and according to KFC, “Nothing beats the sweet, soulful aroma” of its gravy. This January the fried chicken purveyor is introducing a limited-release of a gravy-scented candle that, according to the popular chain, contains “some of our infamous gravy.”
KFC took an “artisanal approach” to “ensure the familiar and evocative aroma of gravy was perfectly captured.” In a press release last week the chain explained, “Initially the different ingredients within the gravy were split into their constituent parts and fragrances matched to each. Then the scent was built component by component in the similar ratios as KFC’s iconic gravy.”
This prompted some to ask, is it edible? KFC UK & Ireland clarified, while it does include some gravy, they advise against actually eating it, because then you’d be eating a candle.
230 fans in the UK can get their hands on the beloved scent by entering KFC’s Gravy Candle Competition. Lucky winners can then “breath in the soothing aroma of KFC gravy.” While the tagline “it’s all gravy baby” has won over Twitter, only time will tell if it will win over hearts this Valentine’s Day.