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Luxury Italian automaker Lamborghini is expanding throughout the nation, as it debuted its newest dealership in Austin, Texas, with a grand opening celebration on Friday, along with the reveal of its all-new Urus SUV model on display.

Located at 4108 North Lamar Boulevard, north of Austin’s bustling downtown area, Lamborghini Austin offers a 360-degree retail experience to represent the brand’s unique and cutting-edge vision. Eye-catching illuminated exteriors offer pure, modern, and state-of-the-art exterior design, while also featuring a customization area, Automobili Lamborghini’s Accessori Originali, Collezione apparel and accessories, as well as the full range of Lamborghini models.

With the opening now bringing Lamborghini dealerships to 33 retail points in the U.S., the brand is actually selective in pinpointing targeted areas for expansion in anticipation of the Urus’s arrival, as the company recently announced record sales performance for 2017, increasing worldwide sales by 10 percent, with the U.S. remaining as the largest single market with 1,095 units sold last year.

“Austin is a key location in Lamborghini North America’s strategy to further strengthen our position in the number one market for Lamborghini around the globe,” said Chairman and Chief Executive Officer, Stefano Domenicali, who was in attendance. “This city is recognized for its world-class motorsports events and we value Lamborghini Austin’s commitment to our brand that is on the cusp of exponential growth and are honored to welcome them to our family of dealers,” he added.

Furthermore, the company hopes to add even more sales with the launch of its new Urus SUV, noted as the world’s fastest SUV that features a V8 twin-turbo engine delivering 650 HP and a maximum speed of 190 MPH, which is due to arrive in the U.S. later this summer.

If you’re near the area, visit the official address below.

Lamborghini Austin
4108 N. Lamar Blvd.
Austin, TX 78756
USA

In previous Lambo news, this 1991 Lamborghini Countach 25th anniversary edition was selling for $360K+.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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