We've said it before and we'll say it again: Everyone loves Maximilian Davis.

A few days ago, it was announced that the designer was withdrawing from the LVMH Prize competition, where he was shortlisted alongside another 19 designers, and now we know why: Maximilian Davis is Salvatore Ferragamo's new creative director.

“Maximilian will put his brand on hold and be fully dedicated to Ferragamo,” explained a spokesperson for the label, announcing that he'd be taking on the role starting March 16.

Davis has been one of the most exciting designers coming out of the London scene, showcasing his designs as a part of Fashion East. Having previously freelanced for labels including Mowalola and Asai, Maximilian Davis saw a huge upswing last year, with plenty of celebrities including Rihanna, Dua Lipa, and more wearing his designs.

"The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality," said Salvatore Ferragamo CEO Marco Gobbetti.

Ferragamo's move is certainly one in the right direction. With Maximilian at the helm, it will reach a new consumer, and will become much more relevant amongst a young audience.

It is a proven fact that appointing a creative director that resonates with the younger audience is a strategy often rooted in success, with Virgil Abloh paving the way at Louis Vuitton, Matthew Williams at Givenchy, Nigo at Kenzo, and most recently Rhuigi at Bally, and with Maximilian at Ferragamo, the label has already generated more buzz since the announcement than it has for the whole year.

We're looking forward to seeing Maximilian's interpretation of Salvatore Ferragamo, as he takes on his new role this week.

What To Read Next

  • Image on Highsnobiety

    Roblox Welcomes Jack Grealish to Gucci Town

    Style
  • Image on Highsnobiety

    With First Acting Role, North West Goes From TikTok Star to Movie Star

    Culture
  • Image on Highsnobiety

    What's Better Than a Valentine? A Valentine From Vivienne Westwood

    Style
  • Image on Highsnobiety

    Need To Buy a Last Minute Valentine's Gift? We've Got You Covered

    Style
  • Image on Highsnobiety

    The Best Valentine's Gifts Under $200 That Everyone Will Love

    Style
  • Image on Highsnobiety

    100 Pairs of ASICS Later, Guest Editor Ronnie Fieg Reflects on a Footwear Legacy

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.