Experience this story and others in HIGHStyle, a print magazine by Highsnobiety, available from retailers around the world and our online store

In a strange way McLaren has never been about selling cars. Whereas other founders built themselves sports cars that the market didn’t offer, and then raced them, founder Bruce McLaren didn’t discuss building a road car until just before he tragically lost his life in 1970. Fast-forward to today and McLaren Automotive, the production car arm of McLaren Group, is the young gun of the supercar world. In less than 10 years on the consumer market, they’ve managed to acquire more than 50 percent of the market share of their rivals that have been in business for nearly a century. Why? Because in a culture ruled by innovation, they behave more like a tech company than a legacy brand.

With the popularity of F1 booming and the industry driving full speed into the EV revolution, we visited the McLaren Technology Center, the company’s HQ in Woking, England, to talk to its leadership about the future of the automotive industry.

Mike Flewitt, CEO

“The challenge with EV for us is, when will we do the first EV that is a better supercar? Or will it just be a greener supercar? If it’s just a greener supercar, that’s a really sad thing. I certainly think we’re going to have a period of time where we’re going to have to be doing hybrid cars and EV cars, because we will see markets move at a different pace. But if you’re in a country where legislation does push you there, you’re probably still going to want a supercar. So I think we’re going to have a period later on in the decade where we’ll probably have both.”

Ian Morgan, Director of Motorsport

“We can’t stop and ignore what’s going on in the future, and we see where it’s going and we have to react to that. And we’re very keen that our race products reflect our road car products. At the moment, there’s no hybrid option for GT racing, so we can’t go down that route, so we’re pushing ahead with what we know and with the regulations we’ve got at the moment, but inevitably something will change.”

Robert Melville, Design Director

“We’ve got an intriguing challenge in the designs we create, because it becomes about character and the foundations of what you’ve built your brand from. You have a mission statement, and then with the design pillars, the pillars shouldn’t just be things which are going to be trendy. The pillars should be things which you go, ’Okay, if we took that and applied it to a sofa, to cutlery, to a car, to a boat, to a plane, sunglasses, you would get a McLaren object.’”

Jamie Corstorphine, Director of Product Strategy

“I think the best thing to do is to build the best authentic products that we can that appeal to all drivers. We’ve got numerous female owners around the world who are loving and enjoying our cars and using them in various different conditions, on track, on road, etcetera. So I think it’s more about doing the best job in terms of the product that we can, rather than actively targeting any particular customer profile.”

Order HIGHStyle, a magazine by Highsnobiety, via our online store.

We Recommend
  • Thom Browne's First Time in Milan Was a World-Class Snooze (EXCLUSIVE)
    • Style
  • Glenn Martens: Work Hard, Play Hard
    • Culture
  • Colm Dillane on Accidentally Making PUMA Sportswear for Mobsters (EXCLUSIVE)
    • Style
  • girl in red listens to girl in red
    • Culture
  • TUMI | McLaren Taps .idk. for an Unprecedented Last Lap of ‘The High Road’ Series
    • Design
    • sponsored
What To Read Next
  • Live From Indio: Coachella Weekend Two with YouTube & Highsnobiety
    • Culture
    • sponsored
  • Drake Resurrects Tupac Using AI On His New Kendrick Lamar Diss
    • Culture
  • Yes, the ASICS Chelsea Boot Is Real
    • Sneakers
  • Is Lana Del Rey “Back,” or Has Her Body Just Changed?
    • Beauty
  • With New Balance's Latest Killer Dad Shoe, History Repeats Itself
    • Sneakers
  • Finally, Crocs for Hikers
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.