More than one-third of millennials (ages 18-34) have intentionally posted misleading images on their social media accounts to make their holidays seem better than they really are, a study by Allianz Global Assistance has found. Its 10th annual 2018 Vacation Confidence Index also found that 15 percent of Gen X-ers (ages 35-54) and 5 percent of baby boomers (aged 55+) have also posted shots that make their vacations appear much cooler.

According to the study, there are two main reasons for this: to make followers envious (65 percent) and to compete with others who do the same (51 percent). Perhaps surprisingly, men are more likely to post vacation pictures for these reasons than women.

While millennials came out on top for documenting their travels on social media, their reasons for posting varied: 63 percent wanted to look back on their trips with rose-tinted glasses; 58 percent were more concerned with sharing photos in which they look good; 52 percent wanted to hype up the landscape; and 37 and 27 percent of postings were to provoke envy and compete with friends’ and followers’ holiday snaps respectively.

This deceptive approach, however, has not influenced how users perceive shots shared by others on social media. Most people appear to trust vacation shots shared by others, particularly if they know the person sharing.

Head here to read the full breakdown of the study.

Do you share deceptive vacation shots on social media? Let us know in the comments.

Next, Aaron Paul finds Bryan Cranston living in the ‘Breaking Bad’ RV in a hilarious promo

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.