In response to growing market demand for special, spontaneous projects, Moncler has been rolling out the “Genius” project, a series of high-profile collections that sees the label explore its own roots while simultaneously crossing into high fashion territory.
The latest installment of the Genius project, 8 MONCLER PALM ANGELS, comes via Palm Angels, whose founder, Francesco Ragazzi, has been working at Moncler for over a decade. Ragazzi’s collection for the Genius project revolves around intentionally viral slogans — “IM SO HIGH” and “MAKE IT RAIN” — and silhouettes that have been reworked for those who want to make a statement on the street (or, let’s face it, the gram), rather than the ski slope.
A striking black-and-red palette, glossy nylon shells and statement berets round off 8 MONCLER PALM ANGELS, which drops today via Moncler’s flagships, webstore and select wholesale accounts.
8 MONCLER PALM ANGELS follows on from the Genius project’s collections with Simone Rocha and Craig Green, as well as the nostalgic 1952 line, which rediscovers the brand’s roots as a status symbol on European ski slopes.