The Moncler Genius project returns for its third year in 2020. The new lineup features past collaborators along with several exciting new-comers, namely JW Anderson, RIMOWA and MATE.BIKE. The three join Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Hiroshi Fujiwara of Fragment, Richard Quinn, and Poldo Dog Couture.
JW Anderson, known for genre-defying hybrids of both mens- and womenswear silhouettes, will add his signature aesthetic into the Moncler universe. In the past, Anderson has also collaborated with brands such as Versace and Topshop. The Moncler collaboration represents a uniquely new direction for both brands, marrying both of their DNA while remaining functional, as is core to Moncler’s design ethos.
For the first time, Moncler Genius expands to include accessories. RIMOWA joins the Moncler Genius project for a new luggage line, Moncler RIMOWA “Reflection,” will combine the brand’s signature design with new innovations in technology. Working with RIMOWA is a natural evolution for Moncler Genius, whose designs have sought to create a bridge between the city and the mountains, the heart of Moncler.
MATE.BIKE also joins the Moncler Genius lineup, designing a new electrical bike specially created for the extreme mountain climates and terrain.
With these new additions, we see Moncler continue to expand from speciality retailer of high-end puffer jackets into a lifestyle brand formatted to meet the functional and cultural demands of contemporary and digital life.
Since 2018, Moncler Genius, the brainchild of Moncler CEO Remo Ruffini, has disrupted the fashion calendar by releasing new collections headed by a different designer throughout the year. The motto is “One House, Different Voices”—inviting new designers to reinterpret the DNA of Moncler through their own unique vision. In the past, these interpretations have ranged from winter rave outfits (Matthew Williams) to ballroom couture (Pierpaolo Piccioli and Liya Kebede).
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