Vermont-based children’s book publisher Chooseco LLC, has filed a lawsuit against Netflix over the film, Black Mirror: Bandersnatch, for trademark infringement over its use of the phrase "Choose Your Own Adventure," reports, Deadline. Chooseco is seeking at least $25 million or Netflix’s profits from the film.

According to the complaint filed in Vermont federal court which you can read in its entirety here, Chooseco has been using the phrase "Choose Your Own Adventure," since the '80s and have sold more than 265 million copies of its Choose Your Own Adventure books.

Chooseco says Netflix "used the mark willfully and intentionally to capitalize on viewers’ nostalgia for the original book series from the 1980s and 1990s. The film’s dark and, at times, disturbing content dilutes the goodwill for and positive associations with Chooseco’s mark and tarnishes its products."

Furthermore, the publisher claims that it has registered the phrase in connection with movies, books and other forms of media. 20th Century Fox, according to Chooseco, holds a contract to develop a series based on the publisher’s books, however, Netflix requested a license in 2016 but did not receive one.

For the full story, head on over to Deadline.

In related news, Netflix revealed a new secret ‘Black Mirror: Bandersnatch’ ending.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.