Highsnobiety

New Balance and the NBA have come together for a multiyear global agreement making the Boston-based sportswear brand an official marketing partner of the league. The news was announced today in an official press release from the NBA.

“New Balance officially re-entered basketball when NBA Finals MVP Kawhi Leonard walked on court for the NBA All-Star Game in 2019,” said Chris Davis, Vice President of Global Marketing at New Balance. “Now, one year later, we are excited to further solidify our position in the global basketball community by collaborating with the NBA as an official long term, strategic partner in order to continue to enhance our position as a leading athletic brand."

The NBA points out that its partnership with New Balance will allow the brand to broaden its reach across the league as it continues to grow its basketball category. New Balance will create authentic broadcast, digital and retail content featuring its sponsored athletes in their respective NBA gear as a part of the deal. The partnership kicks off with a global campaign starring Kawhi Leonard, set to air during the Denver Nuggets vs. Los Angeles Clippers game this Friday, February 28, at 10:30 p.m. EST on ESPN.

“We are excited to welcome New Balance to our family of global partners,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. “We look forward to working with New Balance as the brand develops its basketball footprint and continues to establish itself in the market with recent high-profile player signings and new products.”

While Leonard fronts New Balance's roster of NBA athletes, he is joined by 2019 first-round NBA Draft pick Darius Bazley and 2016 first-round NBA Draft pick Dejounte Murray. Leonard's first signature basketball sneaker, the KAWHI, recently launched during the 2020 NBA All-Star Weekend in Chicago.

Press play below to see New Balance's new campaign, "We Got Now," starring Kawhi Leonard.

We Recommend
  • Image on Highsnobiety
    Aminé's New Balance Shoe Is Bananas
    • Sneakers
  • Image on Highsnobiety
    The Best Retro Basketball Shoes to Shop Now
    • Sneakers
  • Image on Highsnobiety
    Our Favorite New Balance Sneakers to Buy Right Now
    • Sneakers
  • luxury sneakers
    The Best Luxury Sneakers to Buy Right Now
    • Sneakers
  • gum sole
    These Are the Best Gum Sole Sneakers to Shop Right Now
    • Style
  • Image on Highsnobiety
What To Read Next
  • ferragamo ss24
    Ferragamo SS24 Is Here & It Looks So Damn Good
    • Style
  • a look at the UNIQLO U FW23 collection
    UNIQLO U’s FW23 Collection Is Forecast-Proof
    • Style
  • Nike x Tom Sachs
    So, Are Tom Sachs & Nike Actually Reuniting?
    • Sneakers
  • gucci ss24
    There's No Raining on Sabato De Sarno's Gucci Parade
    • Style
  • jay-z yeezys outfit
    Is Jay-Z Wearing YEEZYs?
    • Sneakers
  • a look at the Hikaru Matsumura x Melissa collaborative Mogu bag
    Hikaru Matsumura x Melissa’s Bag Collab Is a Satisfying, Y2K Trip
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.