After unveiling our latest video collaboration with New Balance celebrating its ‘90s-inspired X90 sneaker, we go behind the scenes to see how the sitcom homage all came to fruition.

Shot in Harlem, our producers were able to cast an eclectic crew of young men and women to reenact the opening credits of a typical sitcom from the early ‘90s. The intro sequence will probably remind you of a few childhood favorites.

Props like an early-model Lexus and BMW as well as a vintage boombox add to the historical context of the video while the BTS footage reveals how chaotic it can be on set filming something of this magnitude.

Watch the full video above and peep the BTS lookbook we shot for the New Balance X90.

  • Director:Thuan Tran
  • Producer:Phoebe Chung
  • First Assistant Director:Feeks C.
  • Second Assistant Director:Joyce Keokham
  • Photographer:Derek Balarezo
  • Photo Assistant:Jacob Tran

We Recommend

  • Image on Highsnobiety

    END. x New Balance's XC-72 “Art Of Nothing” Certainly is Something

  • Image on Highsnobiety

    PACE & New Balance's 327 "The Pacer" Will Put a Spring in Your Step

  • new balance made in USA

    We Finally Settled It: New Balance Made in USA vs. Made in UK

  • new balance accelerate shorts

    New Balance Made the Ideal Shorts & They Only Cost $30

  • Image on Highsnobiety

    Stray Rats & New Balance Made the 991 Less Elderly

  • Image on Highsnobiety

    Teddy Santis' New (Balance) Era is Finally Upon Us


What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.