This fall, New Era is cranking things up a notch. In addition to dropping a new apparel and headwear collection, the iconic brand has delivered a campaign in collaboration with some of the most exciting creators in Europe right now.

The campaign is titled MAKE IT YOURS and in it, New Era sought to capture moments in outer cities and suburbs; the bursts of ingenuity that happen in communities around sports, fashion, music, and street art. The entire campaign is shot in Europe. It's set in each creator's stomping ground and celebrates the local sights and sounds of their hometowns, and shares tales of each individual journey.

First up is Manchester-based artist Virginia Ben, known locally for his unique abstract artwork that has taken over various stores, graffiti spots, and objects across the city. Next up, Leo Sarteel (who hails from Thonon-Les-Bains in Eastern France) is an American football player for the Thonon Black Panthers team and a lifestyle content creator.

Then there are the Bando Babys, a German rap collective from Hamburg; Omaigold, a Spanish rap artist from the suburbs of Madrid who blends old-school American hip-hop with Spanish, English, French, and Arabic lyrics; and Weel Lee, an illustrator and artist from Gallarate, a small city near Milan in the Lombardy region, whose style is inspired by anime cartoons.

The new drop features bucket hats and beanies along with a new iteration of their iconic baseball caps. There's an apparel collection too, which pays homage to authentic American sportswear styles and New Era's heritage of crafting premium sporting goods for 102 years.

The collection is built on quality fabrics, sports silhouettes, quality craftsmanship, and attentive detailing — pinstripe detailing on tees references the brand's baseball heritage, for example, and the classic Varsity jackets speak to the brand's prominent positioning in the sports world overall. Take a closer look at the collection in the gallery up top.

Since the 1920s, New Era has managed to stay relevant at every level of culture, from the baseball field to high fashion, from music festivals to the White Cube. In the past, New Era has collaborated with Supreme, Helmut Lang, Takashi Murakami, Tyler, the Creator, and Highsnobiety.

Shop New Era’s latest fall collections here.

What To Read Next

  • Image on Highsnobiety

    Kanye's Latest Stunt Has Gone Too Far

    Culture
  • adidas basketball shoes

    The Best adidas Basketball Shoes for All Play Styles

    Sneakers
  • Image on Highsnobiety

    Serge DeNimes Launches its Tudor Collection, Henry VIII Not Included

    Design
  • Image on Highsnobiety

    Teddy Santis Put New Balance Apparel on Top With Made in USA

    Style
  • make your living room cozy

    Forget Socializing, It's Time to Make Your Living Room Cozy for Fall

    Design
  • Model wearing Prada iris Mohair hat in color purple

    31 Italian Fashion Brands Every Highsnobiety Reader Should Know & Where to Buy Them

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.