Nike has released a different Air Jordan 1 every day this week via its European SNEAKRS app as part of “The Week of the Ones.” Every day, those in Europe could open the app, where they found a gif of an all-white Jordan 1 that flashed to momentarily reveal the various colorways that were dropping day by day from Monday, November 5 to today, November 9.
The Swoosh was relatively secretive about what prompted the grand occasion, but with the Air Jordan 1 being as iconic as it is, sneakerheads didn’t complain at the chance to cop some sought-after colorways.
The flashes in the app revealed that a number of classic colorways would be released alongside newer iterations of the legendary silhouette.
Monday gave us the “Shadow” Air Jordan 1, while the “PSG” Air Jordan 1 dropped on Tuesday, which made sense given its release was scheduled for November 6 anyway. Wednesday brought with it the red “Not For Resale” pair and Thursday’s “Royal” drop was probably the most iconic of the lot. Finally, today saw the “Court Purple” iteration close out “The Week of the Ones,” with all five releases now sold out.
Did you manage to cop a pair? Let us know in the comments below.
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