Brand: Jordan Bramd

Model: Proto-Max 720

Key Features: The highlight of this all-new silhouette is the Max Air 720 sole unit, which is done up in a black/red colorway. Sitting atop that is a lightweight, flexible textile upper and an adjustable heel strap which allows for a custom fit. Flight Utility graphic details are present on the tongue and heel tabs.

Release Date: 2019

Price: TBC

Buy: Nike

Editor’s Notes: Jordan Brand has announced a slew of new silhouettes, most of which won’t release until 2019. Highsnobiety has already featured the Jordan Apex-Utility, Jordan Proto React, and the Air Jordan XXXIII. Now, we take a closer look at the Jordan Proto-Max 720.

As mentioned above, this is the brand’s first-ever sneaker with 720 Air technology, Nike’s latest and greatest in a long line of Max Air innovation. Additionally, judging by the increase in “Flight Utility” detailing on all of the new silhouettes, it looks like the Jumpman is wholly embracing its “Take Flight” mantra.

Peep the sneaker above in a Black/Red colorway and leave your thoughts on the new direction Jordan Brand seems to be taking in 2019 in the comments below.

In other news, Nike officially unveiled its Air Max 720. Check it out here.

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