Nike Korea has joined with Korean-American rapper Jay Park for a new video in support of the brand’s “Impossible to Ignore” campaign, a celebration of those who aren’t afraid to express their individuality. As Ad Age points out, the spot, titled “Run It,” arrives just in time for the 2018 Winter Olympics in PyeongChang, South Korea.

The aesthetic is in turn set in Seoul, starring numerous athletes including Olympic gold medalist SukHee Shim and world champion boxer HyunMi Choi, as well as model HyunMin Han and choreographer J Black/J Pink.

Fans are thus encouraged to submit their own videos — showcasing self-expression through sport — to Nike through South Korea’s messaging app, Kakao. The best clips will then be compiled into a lyric video for Jay Park’s “Run It.”

To read more about the collaboration between Park and Nike Korea, visit Ad Age.

In related news, Samsung has launched the official app of the 2018 Winter Olympics.

Not NYC, not LA.

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