Nike has managed to maintain its position as the world's most valuable apparel brand in 2018. According to valuation and strategy consultancy Brand Finance, the US sportswear giant beat the likes of adidas, Louis Vuitton, and Hermès — despite suffering a 12 percent drop in brand value at the end of February 2018.
In December, it was reported that Nike struggled in the North American market amidst growing competition from brands such as adidas. As per Brand Finance, the German company's value increased to $14.3 billion, with its expansion into athleisurewear being one of the driving factors. In the same year, Nike made a reported loss of nearly $1 billion dollars in its third fiscal quarter, due to "lower gross margins, higher selling, and administrative expenses."
Despite fierce competition, Nike still came out on top with a reported worth of $28 billion. That meant it ranked above fellow sports brands Under Armour and PUMA, who were valued at around $3 billion each.
From the world of fashion, high street store H&M ranked Nike in second place. After a 1 percent decline from the last fiscal year, the Swedish retailer was valued at $19 billion. (Early this year, the company was rocked by a wave of scandals which included a controversial ad, subsequent riots, and the eventual closure of select stores.) Spanish competitor Zara and Japan's Uniqlo both dropped in value, but still ranked in third and ninth place, respectively.
Leading the luxury sector was Hermès. The French label ranked ahead of Louis Vuitton, Cartier, and Rolex with a value of $11 billion. Check out the top 10 positions below.
For the full top 50 list and explanation on ranking methods, visit Brand Finance Directory.
In other news, Virgil Abloh has been confirmed at menswear director at Louis Vuitton.