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Life beyond style

Virgil Abloh’s OFF-WHITE fashion label has teamed up with French healthy food and juice restaurant Wild & the Moon to create two new energy drinks.

While popular energy drinks are often pumped with sugar and other additives, the unlikely creative duo claim their “Blue Magic” and “Better Than Botox” beverages are nutritious and perfect for health-conscious people with hectic lifestyles.

“Better Than Botox” is a non-pasteurized fruit juice containing apples, cucumbers, Swiss chard, pomegranates, aloe vera, and mint leaves, alongside other “calming ingredients” to pamper your skin and leave your complexion looking its best.

“Blue Magic,” on the other hand, is a bright blue drink that fights free radicals. It contains herbs and vitamins like thyme flower concentrate and its namesake, blue majik — a type of blue spirulina rich in protein, iron, and betacarotene.

The Wild & the Moon x OFF-WHITE energy drinks will be available at Bon Marché through Paris Fashion Week, February 24 to March 31.

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  • Photograhy: Wild & the Moon

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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