This week Patagonia is set to launch a new initiative designed to connect customers with local grassroots organizations that are working to save the planet. The platform is called Patagonia Action Works, as it will also inform about environmental issues in given areas, thus presenting you with opportunities such as events, petitions, fundraising, and volunteering time in order to get involved.

“If you’ve been paying attention, you’ll know that things aren’t going very well for the planet,” Patagonia founder Yvon Chouinard insists. “It’s pretty easy to get depressed about it. I’ve always known that the cure for depression is action.”

Throughout the company’s 40-year history, it has raised nearly $90 million USD in support of grassroots environmental organizations, reaching countless communities and aiding numerous nonprofits.

“The biggest question I get from our community and customers is, ‘What can I do to save the planet,’” says Patagonia President and CEO Rose Marcario. “This platform makes it easy to connect with organizations in your neighborhood who are working every day on local issues. We have decades of experience with these groups, and our collective grassroots actions can add up to the change we need to make a better world. With the threats we face, we need everyone in this fight.”

Patagonia Action Works will ultimately provide interested parties with details on environmental nonprofits based on issue and location. The digital platform is scheduled to launch February 7.

To learn more about the program, follow here.

Back in December Patagonia took on Trump over U.S. national parks.

Not NYC, not LA.

What To Read Next