After coming together on an Air Jordan V, Paris Saint-Germain could be the first football club to play in kits bearing the Jumpman.
Rumors have been swirling that Jordan Brand, which is owned by PSG kit-maker Nike, whose deal with the club lasts until 2022, will provide two Champions League-exclusive uniforms for the French champions, said to be in black and white. Additional details are scarce, but you can view mock-ups of what the potential shirts might look like here.
Such a move would strengthen PSG’s position as Europe’s eminent football club for streetwear. Last season, PSG prodigy Kylian Mbappé played in OFF-WHITE Mercurial 360 boots, while numerous celebrities — including Virgil Abloh, Rihanna, Gigi Hadid, and Kendall Jenner — have been spotted watching the team at its Parc des Princes stadium. Justin Timberlake was also seen wearing a Jordan x PSG coach jacket at his recent Paris show.
This is seemingly part of a wider strategy by PSG to project a “cool” image on the global stage.
In 2016, Jordan Brand gave PSG star Neymar his own “NJR” collection, which included a football cleat, marking the first time the Jumpman had appeared on a footballer’s performance product. That same year, the University of Michigan unveiled Jordan Brand gridiron uniforms, another first, as the Nike subsidiary had never provided non-basketball gear until that point.
A PSG x Jordan Brand tie-up would represent a seismic moment for football branding deals and would be further symbolic of the narrowing gap between sports and streetwear. It would also hammer home Jordan Brand’s ambitions to extend its reach beyond basketball and American sports in general.
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