Highsnobiety
Double Tap to Zoom
Ralph Lauren
1 / 5

What does it mean to be in a family? For social bonds to bind by the love that wields them? This holiday season, Ralph Lauren launches its “Family Is Who You Love” campaign, which celebrates families in all their forms: biological, chosen.

The handsome Parisian dance crew La Marche Bleue heads the campaign, clad in Ralph Lauren knits, suits, and plaids. The crew, headed by choreographer Leo Walk, is known for blurring the lines between contemporary and hip-hop, a kind of cultural fluency that resembles Ralph Lauren’s own history, mixing the high and the low. Speaking of their sense of unity and closeness, dancer Ablaye Diop says his favorite thing about the collective is “the different energy that mixes together and makes us one.”

Biological families also appear in the campaign. The Indigenous model Philip Bread appears with his family as does professional rugby player Marco Itoje, while Chinese musician Edison Chen is present with his wife, Chinese supermodel Qin Shupei, and their three-year-old daughter Alaia. Others include writer, director, and producer Greg Berlanti with his husband Robbie Rogers; and the community-based Work to Ride non-profit.

There’s enough here for every member of every kind of family, wherever they may be this season. Ralph Lauren’s holiday collection includes some of the brand’s most iconic silhouettes: Polo shirts and cable-knit cashmere sweaters. The brand also offers customizable options this season, such as its new Custom Packable Jacket from its Create-Your-Own program. This year, customers will also be able to customize an insulated outerwear piece, each made with recycled nylon, polyester, and down.

https://www.ralphlauren.com/

We Recommend
  • Is Tudor Doing the Tiffany Blue Dial Better Than Tiffany?
  • This Is (Still) the Golden Age of Old Folks Selling New Clothes
  • In Blue Camo, Nike's Clean Lace-Free Air Maxes Are Anything But Invisible
  • The Ralph Lauren Tee, Done the “Right” Way (Again)
  • All 10 of Saint Laurent's $31k Turntables Look as Good as They Sound (EXCLUSIVE)
What To Read Next
  • Vans' Super-Thicc Creeper Is the King of the Skate Shoe Jungle
  • A Leather adidas Slipper of Pure Quiet Luxury
  • Hello Kitty... Birkenstocks?
  • It Is Just So Good
  • Glenn Martens' Margiela Debut Gets Back to (Un)Basics
  • Nike’s OG Luxe Running Shoe Gets the Wales Bonner Treatment