Refitting a digital experience in physical space often proves a difficult task, yet when successfully orchestrated, the results pay off in a big way. Where music is concerned, this transition comes with unique challenges – challenges that Colors has continued to overcome with the delivery of its festival "COLORS À PARIS."
As the world slowly winds down for the onset of winter, looking forward to refreshing ahead of Spring/Summer 2023, Colors Studios brought the heat to Paris, connecting with Reebok to deliver the second edition of its expansive festival experience.
For those unfamiliar with Colors, the Berlin-based music performance platform has been setting the standard for digital performance showcases from its inception. Its minimalist, characteristically colorful shows have featured everyone from Giggs to Jorja Smith, Skepta, and Sainté – to name a few.
Its success in the digital space has ensured the studio's global renown, giving serious weight to its brand. With its growth into physical spaces through apparel and "COLORS À PARIS," the diversification of its platform has maintained its growth. Now, Reebok has entered its space.
Connecting for the festival's second edition, which ran from November 28 to December 2, the pair crafted an exclusive experience.
The unification arrived following the launch of Reebok's talent program, “The Stage Is Yours,” which served to offer aspiring artists the opportunity to perform alongside prolific French rapper Guy2BezBar.
Those chosen by Reebok and Colors Studios gave live performances during the festival, bringing the unique musical discovery of the Colors platform to life.
With Reebok's deep roots within subcultural groups in the UK, especially the music scene, the famed sportswear giant was a natural choice to help further evolve the Colors experience.
Perhaps there will be more to come from the pair – only time will tell.