Refitting a digital experience in physical space often proves a difficult task, yet when successfully orchestrated, the results pay off in a big way. Where music is concerned, this transition comes with unique challenges – challenges that Colors has continued to overcome with the delivery of its festival "COLORS À PARIS."

As the world slowly winds down for the onset of winter, looking forward to refreshing ahead of Spring/Summer 2023, Colors Studios brought the heat to Paris, connecting with Reebok to deliver the second edition of its expansive festival experience.

For those unfamiliar with Colors, the Berlin-based music performance platform has been setting the standard for digital performance showcases from its inception. Its minimalist, characteristically colorful shows have featured everyone from Giggs to Jorja Smith, Skepta, and Sainté – to name a few.

Its success in the digital space has ensured the studio's global renown, giving serious weight to its brand. With its growth into physical spaces through apparel and "COLORS À PARIS," the diversification of its platform has maintained its growth. Now, Reebok has entered its space.

Connecting for the festival's second edition, which ran from November 28 to December 2, the pair crafted an exclusive experience.

The unification arrived following the launch of Reebok's talent program, “The Stage Is Yours,” which served to offer aspiring artists the opportunity to perform alongside prolific French rapper Guy2BezBar.

Those chosen by Reebok and Colors Studios gave live performances during the festival, bringing the unique musical discovery of the Colors platform to life.

With Reebok's deep roots within subcultural groups in the UK, especially the music scene, the famed sportswear giant was a natural choice to help further evolve the Colors experience.

Perhaps there will be more to come from the pair – only time will tell.

What To Read Next

  • Image on Highsnobiety

    Here's What You Need to Cop Before It Sells Out

    Style
  • Image on Highsnobiety

    ARCONYM's Tech Arsenal Expands With a Gaming Tablet

    Design
  • Image on Highsnobiety

    BENEE Is Limitless

    Culture
  • golf clothing

    How to Master Your Golf 'Fits in Time for Masters 2023

    Style
  • Image on Highsnobiety

    How Disney’s ‘Fantasia’ Changed The Game

    Culture
  • Image on Highsnobiety

    Stone Island's Marina Archive is Simply Perfect

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.