Where the runway meets the street

After aligning with Victoria Beckham, Reebok announces another new creative partnership, this time with NY menswear label Pyer Moss and its founder, Kerby Jean-Raymond for a collection of men’s, women’s and unisex sportswear products starting in FW18.

Inspired by pieces from Reebok’s sportswear heritage and fusing it with Pyer Moss’s visionary take on contemporary styles, the collection will be designed with modern executions and feature two separate lines for Reebok Classic. A collection is scheduled to launch as early as August 2018.

“All it took was one conversation to know that Reebok was the right home for our team,” said Kerby Jean-Raymond, “We are really excited for everything we have coming up.”

The ready-to-wear collection will make its public debut during New York Fashion Week in February 2018 and will officially launch in August 2018.

In other Reebok news, Future’s signature Furykaze sneaker is dropping in “Triple Black.”

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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