In 2013, RHUDE was founded off the strength of one classic bandana T-shirt. Fast forward to now and the brand has Gunna visiting their Paris showroom, where we met up with RHUDE’s founder and designer Rhuigi Villaseñor for some background information on his FW19 collection entitled “Horse Power.”
This season, Rhuigi decided to take a minor step away from the Chicano influences that consistently run though his clothes. This time he’s blending motor sports and cowboys together. He pulled from John Wayne clips and designed off a high he got when seeing a Formula 1 race in Mexico. From the horse prints, embroidery, leather jackets, and distressed details, it’s evident this collection is dedicated to those that race. The finishes are executed in classic RHUDE fashion, giving each piece that vintage-worn feel and signature boxy silhouettes.
Additionally, we got to see a first look at the new RHUDE x Thierry Lasry eyewear. Make sure to keep your eyes peeled for more details on this upcoming collab.
Watch the video above.