It's been five years since Rihanna changed the makeup game with Fenty Beauty, arguably the first brand to offer a truly inclusive range of foundation and concealer shades. To celebrate her (second) baby's birthday, the Bad Gal announced an appropriately over-the-top drop: a $500 lipstick case encrusted with 975 hand-applied Swarovski crystals.

Releasing on September 12 at Fenty Beauty's website, the case is limited to 100 editions and comes with a certificate of authenticity, complete with Rih's signature and a Swarovski holographic sticker. The opulent offering can be filled with the brand's Fenty Icon semi-matte lipstick, currently available in 10 shades.

Developed in partnership with LVMH, Fenty Beauty was born on September 8, 2017. The brand launched with 40 foundation shades (a revolutionary range at the time), along with contour sticks, highlighter, powder, primer, blotting paper, and brushes.

Like all things Rihanna, the collection was a smash success. Back in 2017, few brands offered foundations that matched the palest of pale to the darkest of dark skin tones — Fenty Beauty filled that gap in the market, pushing consumers to ask: why don't all brands do this?

Quickly, the "Fenty Effect" took hold as competitors scrambled to expand their shade ranges. From then on, the Fenty 40 was hailed as the gold standard for any makeup brand to match — or top. In fact, Rih has added 10 additional shades to the Pro Filt'r range to date, rounding things out to a whopping 50 variations.

Better makeup options for everyone is certainly a cause to celebrate. Happy birthday, Fenty Beauty. Here's to many more.

What To Read Next

  • Image on Highsnobiety

    At Bally SS23, Rhuigi Villaseñor Strikes Gold

    Style
  • Image on Highsnobiety

    Leave It to A$AP Rocky to Make the Western Tuxedo Look Cool

    Style
  • Image on Highsnobiety

    Bottega Veneta SS23 Is Full of Moods

    Style
  • Image on Highsnobiety

    HAL STUDIOS & ASICS Go Forest Mode

    Sneakers
  • Image on Highsnobiety

    Ferragamo Enters Its Sexy Era Under Maximilian Davis

    Style
  • Image on Highsnobiety

    All Things Julia Fox at Highsnobiety's Milan Fashion Week Party

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.