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Rihanna sent fans into a meltdown earlier this month when she revealed she is adding skincare to the Fenty empire. To further hype the July 31 launch, the singer and mogul then shared a campaign for her upcoming line, in which she was joined by A$AP Rocky and Lil Nas X.

In the promotional clip, Rihanna and a host of models representing diverse beauty hit up a pool party, they're joined by the rappers Rocky and Lil Nas X who speak to the skincare line's non-gendered nature.

"THE NEW CULTURE OF SKINCARE," Rihanna wrote in the caption, along with the July 31 release date. Watch the sun-filled video below.

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More recently, A$AP Rocky took to Instagram to share additional photos from the campaign. "MUCH LUV 2 @BADGALRIRI 4 FEATURING FELLAZ IN THE LATEST @fentyskin CAMPAIGN," he wrote.

The beauty mogul first announced her Fenty Skin line on July 14, by sharing a sneak peek video of her using her new products to do her skincare routine. "Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!" she wrote on Instagram.

She also shared a link for fans to sign up for the launch via FentyBeauty,com.

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As we are nearing the official release date, Rihanna has revealed the first three Fenty Skin products that will be available: a cleanser, a toner-serum hybrid, and a sustainable SPF moisturizer. Each of the items is oil-free, vegan and gluten-free, and retails for no more than $35.

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Ever since the announcement, fans have been absolutely losing it on social media in anticipation of the new line of Fenty products. Check out some hilarious reactions below.

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