Rihanna sent fans into a meltdown earlier this month when she revealed she is adding skincare to the Fenty empire. To further hype the July 31 launch, the singer and mogul then shared a campaign for her upcoming line, in which she was joined by A$AP Rocky and Lil Nas X.
In the promotional clip, Rihanna and a host of models representing diverse beauty hit up a pool party, they're joined by the rappers Rocky and Lil Nas X who speak to the skincare line's non-gendered nature.
"THE NEW CULTURE OF SKINCARE," Rihanna wrote in the caption, along with the July 31 release date. Watch the sun-filled video below.
More recently, A$AP Rocky took to Instagram to share additional photos from the campaign. "MUCH LUV 2 @BADGALRIRI 4 FEATURING FELLAZ IN THE LATEST @fentyskin CAMPAIGN," he wrote.
The beauty mogul first announced her Fenty Skin line on July 14, by sharing a sneak peek video of her using her new products to do her skincare routine. "Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!" she wrote on Instagram.
She also shared a link for fans to sign up for the launch via FentyBeauty,com.
As we are nearing the official release date, Rihanna has revealed the first three Fenty Skin products that will be available: a cleanser, a toner-serum hybrid, and a sustainable SPF moisturizer. Each of the items is oil-free, vegan and gluten-free, and retails for no more than $35.
Ever since the announcement, fans have been absolutely losing it on social media in anticipation of the new line of Fenty products. Check out some hilarious reactions below.